As part of Edelman's team, created special edition infographics for IMAX 10 year anniversary celebration in Russia. Produced bi-lingual designs in English and Russian for use in publications, social media and event signage.
CNBC Repositioning Initiative
We developed a fresh branding system for the CNBC Repositioning Initiative. The main goal was to showcase the programming success and upcoming steps as well as to get clients excited about what is happening during CNBC Business Day and CNBC Prime. The final presentation emphasized innovative ways to measure the network's performance by providing robust insights about CNBC viewers.
The newly created visual language for the CNBC Repositioning Initiative was fully dynamic and flexible – it could work with a variety of data by reconfiguring a highly adjustable network of polygonal nodes. It also had an added benefit: the final digital delivery of the program's content to the advertisers was designed to be modular so that there were two different paths to choose from — CNBC Business Day or CNBC Prime, depending on the interests of the clients.
NBC Why News?
NBC News was in the process of examining the rapidly changing news market and recalibrating their message to better resonate in this new landscape. As part of this effort, they had spent two years exploring the question, “Why should advertisers place their message in the NBC News environment rather than any other news media environment?”
We were given the analytic findings of the two independent studies and asked to translate all the quantitative data into an easily digestible visual format. This digital summary report was going to be presented at the annual advertisers gathering, as well as in various internal meetings with NBC Universal top-level executives throughout the year.
After several working sessions with NBC analysts, we generated innovative ways to represent the study findings. The resulting Prezi presentation relied on animated infographics and unique chart types (such as spider charts and bubble charts) that best represented the complex statistical data. A new sub-brand was created for NBC News which was subsequently used as a standard for other department communications, presentations and social media assets.
As part of the process, we've designed a set of infographics to be specifically used in future publications and articles by the NBC's PR firm. At the same time, the Why News Presentation was shown over 40 times to senior executives and clients, collecting rave reviews from all.
The Conelly Theater
The Connelly Theater had a double billing featuring two plays in one night: one by Tennessee Williams, and the other by Marguerite Duras. The challenge was to create a campaign that focused on both equally.
After scripts review, a common meta-theme emerged: both plays mused nostalgically on the bittersweet longing, the elusiveness of memories and the ephemeral nature of time passing. We utilized some of the video footage from one of the plays along with a newly commissioned outside photography to come up with a concept that spoke to the deeper emotional truth of the two plays.
In concert with the gradual unfolding of the stories, we've employed a strategy of gradual reveal to convey a sense of intrigue to the potential viewers. The initial teaser s had the image partially obscured, as if by a blindfold. Then it was revealed in the subsequently mailed postcard invitations, as well as the posters and the programs found at the theater.
The opening night enjoyed phenomenal attendance and a palpable level of anticipation. The director was very happy to have her vision carried through each touchpoint. Intrigued by the mysterious buildup, audience members lingered in front of the posters before each performance, letting their imaginations run wild and fill the gaps. Some said they could discern a phantom face appearing in the poster image when they looked at it from a particular angle.
Novo Nordisk was preparing to celebrate the FDA approval of its revolutionary diabetes drug degludec. As part of Todd Street Productions team, I helped create a unique campaign through which team members could gain valuable insights about the brand and become motivated about the future of degludec.
This visual campaign uncovered the potential of degludecby using the metaphor of moving from the ordinary into the extraordinary. Using both objects and people, we brought the campaign to life. For example, loose-leaf paper represented the ordinary, and folded origami realizes the paper’s extraordinary potential.
The first phase of this campaign included ‘object’ Ordinary to Extraordinary pairings . . . and ‘people’ Ordinary to Extraordinary pairings. The last phase of the campaign also incorporated NNI team members’ suggestions of Ordinary to Extraordinary pairings. The end result was a cohesive branded campaign that showed the true transforming potential of the new brand.
In addition to the team graphics, the deliverables included branding posters, tent cards with celebration Invite, campaign pop-up banners and column wraps, edible fruit basket cards “Compliments of Launch Team”, “deglu” – daiquiri cups, and a set of presentation templates.
La Prairie is one of the leading high-end cosmetics and skin care brands in Europe and the United States. Their 2015 annual product launch in Dubai was an event of a great magnitude, with a goal to generate an unprecedented level of excitement about the four new product lines.
Working with four teams simultaneously made for an incredibly fast-paced project. However, It offered a high degree of autonomy and called for for a take-charge creative direction while meticulously managing the workflow – that of my own and another designer.
Another challenge came from the fact that the product assets for the brand new product lines (such as packaging photography and 3d renderings) have not been generated yet, so many mockups had to be created on-the-fly.
Applying a bold approach more commonly found in cutting-edge publications to design and typography, we had created a stunning new visual standard that was replicated across all the product lines. The final result overcame all expectations with its refined quality and timeless elegance that La Prairie's products are known for. The Global Brand Development VP commented on the evocative event visuals appealing to the audience on a very deep visceral level.
Needless to say, the product launch was a great success with the company's executives, managers and beauty advisers. We were asked to do a similar process for the following phase of the product launch in Paris.
Westin Hotels Well-Being Movement
Designed to enhance the well-being of guests and associates around the world, Westin launched a year-long initiative introducing a string of innovative partnerships and programs across Westin’s six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.
To bring more awareness to these initiatives, a concept of The Westin Well-Being Movement was born. A yearlong global activation, the Movement featured innovative social media programming and experiential activations such as Mediation Moments in iconic NYC locations and partnerships with renowned experts like Arianna Huffington.
In partnership with Taylor Strategy, we have designed the brand graphics, custom suite of icons and the collateral for these programs that can be seen across 200 properties around the world. The materials included posters, a website, digital signage at check-in desks and guest room key cards.
Women's eNews is an award-winning nonprofit that covers women's Issues and promotes integrity in journalism empowering women and girls to take their rightful place in the world. Their annual 21 Leaders for the 21st Century celebration gala honors those who are challenging the dominate narratives through words and deeds.
We created a Prezi presentation that told a compelling story of each nominee in one of the three categories. The strong and colorful design scheme was inspired by the boldness and power of each of the individual women's stories.
The client was absolutely delighted with the way their story was told. They proudly shared it on their website and through all their social media channels, where it continued to inspire the new generation of women.
In collaboration with Centron agency, we created a brand system for Osphena, the first and only non-estrogen treatment for severe menopause symptoms. The final product was a digital presentation that pharma reps could take with them on the road. It featured animated charts illustrating the clinical trials data.
The design was met with a lot of enthusiasm and unanimous approval from the client without any significant changes.
Kate Raudenbush Art
Kate Raudenbush is a New York-based artist specializing in laser-cut metal sculptures. Over the years, we have collaborated on creating her brand from the ground-up as it was taking shape through many promotional pieces such as posters, invitations, brochures and postcards for various benefit galas, exhibits and events.
The latest project was a self-promo card designed to feature the artist at the annual Art Basel show. The logo was meant to evoke the ethereal quality of Kate's metal work.
Melting Morsel Bakery
Melting Morsel fine bakery needed a new look that was sophisticated and contemporary, just like their mouth-watering gourmet desserts. The pattern that became their visual signature was inspired by the traditional decoration of Napoleon minis, one of the bakery's specialties.
Created a new and dynamic identity (logo and business cards) for an innovative boutique specializing in wearable light designs for costumes and special events. Worked closely with client to establish a sophisticated tone that would appeal to a more high-end clientele.
New brand image served to raise the profile of the Britelite business and increase its visibility and credibility in the emerging market.
Anya Kamenetz is a game-changer, an expert on and the author of several books about the future of education. As a staff writer for Fast Company magazine, a columnist for Tribune Media Services and a lead education blogger at NPR, she often is asked to speak at college graduations and conferences such as TED Talks. For her international speaking engagement at Farshaw College in Canada, Anya reached out to nv-design. The mission: to create a fresh and engaging presentation that would embody her no-nonsense innovative approach to the future of education.
The resulting design strived to convey a sense of credibility while also remaining whimsical and playful, as inspired by Anya herself who tends to avoid the soapbox style of too many books on education reform today. The audience's feedback was extremely positive, and the students remained actively engaged throughout the entire talk.
Russell Simmons co-founded RushCard to help previously under-served communities gain access to services that enable them to achieve their personal and financial goals.
We participated in the initial phase of color and branding explorations as part of the overall brand development by Merkley+Partners.