Ukraine Courage

A PROJECT TO SUPPORT UKRAINE IN ITS FIGHT FOR INDEPENDENCE

In February 2022, Russia began a full-scale invasion of Ukraine. From the first days of the war, we felt a strong desire to find a way to provide immediate support to the people of Ukraine. We launched UkraineCourage with Nelia Vishnevsky, Amy Short and Carlos Ancalmo to quickly raise funds and spread awareness, as well as direct people to the most trusted nonprofit resources directly supporting Ukrainian people.

The project involved creating in a record short time a full online identity, a website with an online shop, and a line of t-shirt designs raising visibility of the Ukrainian plight for freedom. Immediately, we engaged a talented roster of New York artists wishing to contribute their designs. During the collaboration, we managed every aspect of this process and provided creative direction to the team. Our thanks go to everyone who had contributed their time and skills towards this project!

By now, these 24 original designs can be seen on people and inside homes in 27 countries of the world. All proceeds are donated to support Ukraine in its fight for freedom.